Aspinal of London

Overall Objective

  • To elevate British Heritage brand Aspinal of London’s profile, as the go to hand bag brand of choice, worn by celebrities and influencers alike.

  • To appeal to a younger style conscious consumer with a view of increasing brands online presence on social

How this was achieved

  • Through a series of brand and influencer collaborations, to include Être Cécile, David Gandy, Olivia Palermo, Michelle Dockery and War Child

  • Via targeted celebrity and influencer gifting, plus loaning bags for red carpet events. Proactively approaching Kim Sears and gifting her in time for Wimbledon.

  • By showcasing new collections on schedule at London Fashion Week. This was initially kickstarted via an exclusive street style consumer event, in partnership with Glamour magazine and hosted by TV presenter Angela Scanlon. Top influencer La Petite Anglaise was in conversation with GLAMOUR's Executive Fashion Director, Claudia Mahoney on the subject of street style.

  • The best street style look of the day won an Aspinal of London bag from the Marylebone family encouraging social media engagement.

  • Guests walked away with goodie bags and were invited to have mini manicures in the Aspinal Marylebone store. Exclusive discounts were available for guests on the day in store.

Results

  • Aspinal continues to go from strength to strength. Celebrities and influencers alike are continuously papped wearing an Aspinal bag, which soon leads to bags selling out. This has included celebrities such as Alexa Chung, Daisy Lowe, Olivia Palermo, David Gandy, Kim Sears, Fearne Cotton, Pippa Middleton, Kate Middleton, Molly King

  • When Kim Sears wore an Aspinal new season Marylebone handbag two years running at Wimbledon. As a result that style sold out within a couple of days with customers being added onto waiting lists for the next round of production.