Best of Press Coverage:

Overall Objective

  • To raise brand awareness of London’s only indoor ski centre Chel-Ski

  • To increase the number of people booking themselves in to either have a group or private ski session, or Fit-Ski exercise class

How was this achieved

  • By securing ski champion Chemmy Alcott as a Chel-Ski Brand Ambassador, attending various events at the centre, to include giving talks on the hour at the Chel-Ski stand in the Telegraph Ski & Snowboard Show in Battersea Park. In October 2019, the stand featured a branded Chel-Ski mobile ski slope where instructors showcased their skills and the general public could book themselves in on the day to have taster sessions

  • By inviting key media and fitness influencers in to review a ski session and pitch the centre as a winter shoot location for main fashion spreads in return for print, digital and social media coverage

  • By securing brand partnerships with various high profile brands including Swiss Air, St Moritz, Powder Byrne, Head


  • Being pivotal in securing extended coverage within national publications and broadcast media. Highlights include a double page spread main fashion ski wear shoot in The Daily Mail, coverage in The Telegraph online, Filming on Time Out London Facebook page , BBC's The Apprentice & Channel 4's The Big Fix

  • Spikes in online bookings and engagement on social media, following glowing reviews by leading fitness influencers including Becki Rabin, London Paleo Girl, Iona Stephen, James Middleton etc

  • An increase in private and group session ski bookings during and post The Telegraph Ski and Snowboard show