narciso rodriguez
20th Annniversary Dinner - Press & Creators:
Creator Coverage Highlights:
Press Coverage Highlights:
Objective:
To celebrate the 20th anniversary of the iconic for her fragrance
To celebrate new fragrance collection launches, including for her forever, Musc Noir Rose and Narciso Cristal to a UK audience
To bring the brand from mystery to must have
To drive e-retail sales on both NPD and core collections
How was this achieved:
Via an elevated anniversary dinner attended by high profile press and creators , co-hosted by mega creator @Tamara
Via strategic influencer partnerships with Mega creators @Tamara & @Victoria, to image led creators @Sarahharris & @Denis
Always on approach - wide reach seeding
Media interviews with the Designer, Brand Ambassadors and Perfumer Sonia Constant,
Brand first events - Including hosting an elevated anniversary dinner with high profile press and creators, including mega creator @Tamara. Plus 2 x best in class virtual panel talks with creators @camilacarril, @denis & @nimiblackwell in partnership with Grazia UK.
Results:
Delivering extensive growth YoY: 2022 MMI Rankings for the fragrance category - Narciso Rodriguez (#18)