Tory Burch Fragrance — Rosa Sibaja

Tory Burch fragrance

Tory Burch Fragrances Pop-up at SpaceNK:

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Creator Coverage Highlights:

Press Coverage Highlights:

Objective

To launch the Tory Burch ‘Essence of Dreams’ fragrance collection, inspired by Tory Burch’s own hopes and dreams, into the UK and exclusively available in SpaceNK.

How this was achieved

By hosting a Tory Burch Fragrances pop up at the SpaceNK Hans Crescent store in Knightsbridge.
Over the course of one day, key UK press and influencers dropped by to discover the new Essence of Dreams fragrance collection, choose their new signature scent, have it personalised on site, and have an Astrology reading by Astrologer Francesca Oddie.

Results

Extensive UK press and social coverage published during launch month in key UK press.
Extensive organic creator content secured on the day of the event by key UK creators including mega creator Samie Eilish, Really Ree, and many more.