Miller Harris
Coverage Highlights:
Overall Objective
To launch a collection of new Spring Summer fragrances, inspired by urban foraging
How was this achieved
By inviting key press and influencers out on an urban forage with Foraging expert John Rensten in two different East London locations: Tower Hamlets Cemetery and Victoria Park. This was followed by cocktails and canapes created out of foraged ingredients within an East London gastro pub.
Embracing the wild beauty movement and bringing London’s wild nature onto the rooftop of Brick Lane’s Truman Brewery with an immersive, multi-sensory experience that featured an installation by architects Al-Jawad Pike (known for their work for Céline) , alongside a creative company of artists and florists, including sound artist Claudia Molitor who debuted her foraging compositions for Miller Harris exclusively to press, influencers and the general public alike.
By a series of one to one interviews with both perfumers who created the forage-inspired fragrance collection - Mathieu Nardin (Lost & Wander) and Bertrand Duchaufour (Hidden)
Key influencers were invited to have a fragrance profiling appointment with Miller Harris fragrance expert Nick Gilbert in Miller Harris new immersive concept store in Westfield Shepherd's Bush.
Results
Miller Harris' collection of fragrances appeared within leading national publications including Guardian Weekend, Daily Express, The Daily Mail , The Times Online, You magazine.
This also included two full pages within leading weekly lifestyle publication Stylist magazine.
This lead to the collection being one of the most successful launches to date, with bottles continuously selling out.
Social media coverage in leading influencers Instagram accounts, including Fashion for Lunch, Disney Roller Girl, Liberty London Girl, The Luxury Columnist.