Miller Harris

Best of Press Coverage:

Overall Objective

  • To launch a collection of new Spring Summer fragrances, inspired by urban foraging

How was this achieved

  • By inviting key press and influencers out on an urban forage with Foraging expert John Rensten in two different East London locations: Tower Hamlets Cemetery and Victoria Park. This was followed by cocktails and canapes created out of foraged ingredients within an East London gastro pub.

  • Embracing the wild beauty movement and bringing London’s wild nature onto the rooftop of Brick Lane’s Truman Brewery with an immersive, multi-sensory experience that featured an installation by architects Al-Jawad Pike (known for their work for Céline) , alongside a creative company of artists and florists, including sound artist Claudia Molitor who debuted her foraging compositions for Miller Harris exclusively to press, influencers and the general public alike.

  • By a series of one to one interviews with both perfumers who created the forage-inspired fragrance collection - Mathieu Nardin (Lost & Wander) and Bertrand Duchaufour (Hidden)

  • Key influencers were invited to have a fragrance profiling appointment with Miller Harris fragrance expert Nick Gilbert in Miller Harris new immersive concept store in Westfield Shepherd's Bush.

Results

  • Miller Harris' collection of fragrances appeared within leading national publications including Guardian Weekend, Daily Express, The Daily Mail , The Times Online, You magazine.

  • This also included two full pages within leading weekly lifestyle publication Stylist magazine.

  • This lead to the collection being one of the most successful launches to date, with bottles continuously selling out.

  • Social media coverage in leading influencers Instagram accounts, including Fashion for Lunch, Disney Roller Girl, Liberty London Girl, The Luxury Columnist.