#LeMans66

International Creator Event - 01.11.19 - 02.11.19

Creators Coverage Highlights:

The Route:

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Overall Objective:

  • To promote the international launch of the Fox Blockbuster Film - Le Mans ‘66 in November 2019.

  • To drive buzz on social in different markets, to go live on IG, in the run up to the film screening.

How was this achieved:

  • By working with Feref Ltd and Fox Cine to be the Spanish handler, hosting an innovative, fun and immersive event ‘The 24 hour Challenge’ with two mega Spanish content creators @roenlared and @albertomontalvo1.

  • Two content creators from five European countries set off from a key city in their home country and drove to Le Mans in Ford GT Mustangs, documenting their journey and challenges inspired by scenes from the film, via their social channels over the course of the route.

  • Assisting Fox Cine and both Spanish content creators with capturing content for their respective social channels.

The Results:

Extensive social media coverage on both creators channels focused on the following challenges:

  • 1: Going head-to-head naming as many car related items in 66 seconds.

  • 2: Supermarket sweep: creators had to spend exactly or as close to €19.66 in a petrol station.

  • 3: Replicate a scene in the film at an American Diner and take a selfie in a booth.

  • 4: Posting a poll on their social channels, featuring six questions about Le Mans.

  • 5: Changing a tyre at Le Mans.

  • 6: Taking a selfie with the Le Mans sign.

Teams from other markets included the following content creators:

  • UK - Natalie Pinkham & Gethin Jones            

  • ITALY - Tommaso Cassissa & Simone Vandelli

  • FRENCH - POG (François Dequidt) & AKRAM (Akram Ojjeh)

  • GERMANY – Izzi & Sturmwaffel