BY Terry

Celebrating the iconic TEA to TAN - MUAs, Press & Creators:

Coverage Highlights:

Objective:

  • To celebrate the iconic By Terry TEA to TAN reformulated launch.

  • To bring to life the new By Terry SS24 Tropical Paradise Collection, whilst reintroducing core collection.

  • To raise awareness of By Terry amongst a Gen Z audience.

How was this achieved:

  • By putting on a brand first event, inviting celebrity make up artists, press and creators to an elevated masterclass hosted by industry icons @samchapman and @Vincentford.

  • This took place in the SpaceNK Kings Road store event space, to further amplify and build a close relationship with the exclusive retailer launch partner.

Results:

  • 35 guests attended the masterclass, a mixture of high profile celebrity Make up Artists such as @kennethsoh , creators such as @massielfeliz, @reallyree , @miamauge , @ambikadhr , @charlottebirdx , @sallyhadin , @nathaliaxcampos and many more.

  • Extensive organic social coverage on IG and TT from all guests.