KAPLAN MD Skincare — Rosa Sibaja

KAPLAN MD SKINCARE

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Coverage Highlights:

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Overall Objective

To raise awareness of effortless luxury skincare brand KAPLAN MD Skincare, created by Beverly Hills Dermatologist of 30 years Dr. Stuart Kaplan, to a UK audience.
To elevate Dr. Stuart Kaplan’s profile, as an authority in his field.

How this was achieved

By hosting a series of 1-2-1 appointments with key creators and press, presenting the hero Diamond Contour Collection.
Through targeted product seeding via a creative mailer, to key press and influencers unable to meet in person.

Results

Extensive organic social coverage in key UK press, including Reader’s Digest, Warpaint magazine and many more.
Extensive organic social coverage by UK influencers including mega creator Samie Eillish, Aisha Masters, Annie Gilson, Kenneth Soh and many more.