Su-Man Skincare

Best of Press Coverage:

Overall Objective

  • To raise the profile of unknown facialist Su-Man and position her as a leading facialist in London.

  • To launch Su-Man's debut organic skincare collection and unique signature facial in the UK

How this was achieved

  • Securing Su-Man an exclusive residency at the W hotel Away Spa

  • Inviting key press and influencers for one to one appointments and interviews with Su-Man at her new residency

  • Through targeted product seeding to key press and influencers who were unable to meet Su-Man at the Away Spa.

Results

  • Due to the sell-out success of the weekly residency at the W, Su-Man tours annually W Hotels across the globe, from New York to Singapore and the Maldives

  • Su-Man is now stocked within influential retailers including The Urban Retreat, Selfridges, Net-A-Porter, Fortnum & Mason, Cult Beauty, Shen Beauty and Feel Unique.

  • Previously unknown, Su-Man is now an an award-winning International super facialist. Winning numerous beauty awards including the Stylist skincare awards, where she has also sat on the judging panel

  • Su-Man boasts a celebrity clientele including Juliette Binoche, Frida Pinto, Sienna Miller, Jenna-Louise Coleman and Naomi Campbell to name but a few

  • Su-Man’s skincare collection has appeared in extended coverage within leading UK press and influencers social channels. Highlights have included Fleur de Force, Niaomi Smart, Em Sheldon, Caroline Hirons, Really Ree, The Telegraph, The Times, Stella, Style, ES magazine, Vogue and WWD, to name but a few.