Zadig&Voltaire — Rosa Sibaja

Zadig & Voltaire

Creator Eventing:

Klaudia Cloud, 14 June 2023, Harry Styles gig.png

Klaudia Cloud, 14 June 2023, Harry Styles gig.jpeg

Yanin Taylor, 19 June 2023, Harry Styles gig (3).jpeg

Yanin Taylor, 15 June 2023, Harry Styles concert (2).jpeg

Alicia Rose Breuer, 14 June 2023, Harry Styles gig.png

Sammi Maria, 15 June 2023, Harry Styles gig (3).jpeg

Alicia Breuer, 14 June 2023, Harry Styles gig.jpeg

Annabelle Hoy, 14 June 2023, Harry Styles concert (1).png

Ava Black, 14 June 2023, Harry Styles gig (2).png

Ava Black, 17 June 2023, Harry Styles concert (9).jpeg

Kezia Cook, 15 June 2023, Harry Styles gig (2).png

Marilyn, 14 June 2023, Harry Styles gig.png

Sammi Maria, 15 June 2023, Harry Styles gig (7).jpeg

Sammi Maria, 15 June 2023, This is Her.png

Sarah Mikaela, 14 June 2023, Harry Styles gig.png

Sarah Mikaela, 15 June 2023, Harry Styles concert (1).jpeg

Marilyn, 14 June 2023, Harry Styles gig (3).png

Danielle Marcan, 27 January 2023, ZV Paris Show (8).jpeg

Danielle Marcan, 27 January 2023, ZV Paris Show (9).jpeg

Nimi Blackwell, 27 January 2023, ZV Paris Show (17).jpeg

Danielle Marcan, 28 January 2023, ZV Paris Show (2).jpeg

Danielle Marcan, 27 January 2023, ZV Paris Show (27).jpeg

Danielle Marcan, 27 January 2023, ZV Paris Show (28).jpeg

Danielle Marcan, 27 January 2023, ZV Paris Show (37).jpeg

Danielle Marcan, 28 January 2023, ZV Paris Show (1).jpeg

Nimi Blackwell, 27 January 2023, ZV Paris Show (6).jpeg

Nimi Blackwell, 27 January 2023, ZV Paris Show (7).jpeg

Nimi Blackwell, 27 January 2023, ZV Paris Show (15).jpeg

Nimi Blackwell, 27 January 2023, ZV Paris Show (16).jpeg

Nimi Blackwell, 28 January 2023, ZV Paris Show (1).jpeg

Creator Coverage Highlights:

Nimi Blackwell, 18 August 2022, VOF (4).png

Nimi Blackwell, 18 August 2022, VOF (2).png

Hugh Laughton Scott, 28 September 2022, Vibes of Freedom This is Him (3).png

Hugh Laughton Scott, 28 September 2022, Vibes of Freedom This is Him (2).png

Nimi Blackwell, 18 August 2022, VOF (1).png

Denis, 27 July 2022, VOF (2).png

Denis, 27 July 2022, VOF.png

Lidia Romeo, 27 July 2022, VOF (4).png

Lidia Romeo, 27 July 2022, VOF.png

Press Coverage Highlights:

Hunger, September, This is Her, This is Him.JPG

Attitude, September, This is Her.JPG

Wonderland, September 2022, Vibes of Freedom.JPG

Noteebok, 14 August 2022, Vibes of Freedom.PNG

Objective

To launch Zadig&Voltaire fragrances into the UK
To celebrate NPD launches This is Him! This is Her! Vibes of Freedom & This is Him! This is Her! Undressed
To reintroduce core This is Him! This is Her! This is Us! fragrances to a UK audience
To drive e-retail sales exclusively @theperfumeshop on NPD and core

How this was achieved

Immersing mega creator @Daniellemarcan & macro creator @nimiblackwell in the world of Z&V, by attending the Z&V fashion show in Paris and attending a private fitting at the Z&V flagship store
Hosting key creators within a hospitality box at the Billie Eilish concert at the O2 in 2022 and Harry Styles at Wembley Stadium in 2023
Hosting a summer drinks event at the Z&V flagship store on the Kings Road in Chelsea attended by key creators, press and retailers. DJ and influecer Becky Tong providing the music
Strategic influencer partnerships
Own brand features in key UK press

Results

Zadig & Voltaire Social Ranking (Female fragrance category) - #8
Zadig & Voltaire Social Ranking (Male fragrance category) - #2 (Monthly)
Zadig & Voltaire Print & Online Ranking (Female fragrance category) - #13 (Monthly)
Zadig & Voltaire (Male fragrance category) - #5 (Monthly)