SERGE LUTENS
Press & Creator Eventing:
Creator Coverage Highlights:
Press Coverage Highlights:
Overall Objective
To raise brand awareness of niche iconic luxury fragrance brand Serge Lutens
To drive retail and e-retail sales on Serge Lutens fragrance and make up collections
To celebrate the 30th anniversary of Serge Lutens as a brand, and anniversaries of Feminite de Bois and La Fille de Berlin fragrances
How this was achieved
Via international events in Paris and Marrakech, immersing press and creators in the world of Serge Lutens.
By securing numerous qualitative interviews with Mr Lutens in key UK media including Times Luxx and Wallpaper
By hosting intimate local PR events with press and creators, to celebrate NPD and core
By engaging with press and creators over the course of the year as part of an always on approach.
Results
Delivering extensive growth YoY: 2022 MMI Rankings for the fragrance category - Serge Lutens (#28)