Clip ‘n Climb Chelsea
Coverage Highlights:
Overall Objective
To raise awareness of London’s all-weather indoor climbing centre, Clip ‘n Climb Chelsea, situated in the heart of Chelsea
To promote Clip ‘n Climb Chelsea’s alternative adult fitness classes, including Climbercise and Boxercise
To promote Clip ‘n Climb Chelsea’s new Toddler climbing classes amongst the affluent London mummy community
How was this achieved
By inviting key national and lifestyle media to review Clip ‘n Climb’s fitness classes
Through a series of strategic brand partnerships with affluent mummy communities including The Mummy Tribe (run by MIC alumni Binky Felstead, Nappy Valley, Kensington Mums etc
By inviting fitness/wellness influencers to come in and attend events at Clip ‘n Climb where they get to have fitness class taster sessions, including influencers Becki Rabin, London Paleo Girl, Alice Living etc
Through securing a brand partnership with Lovefit boutique fitness festival
Results
Clip ‘n Climb Chelsea having a branded wall at Lovefit boutique fitness festival in Summer 2019, leading to the data capture of hundreds of email addresses for retargeting, a visible increase in brand awareness, social engagement and adult fitness class bookings
Clip ‘n Climb Chelsea Toddler climbing session coverage in leading top mummy communities digital and social platforms, leading to an immediate increase in the number of bookings and enquiries ie Kensington mums Birthday Scoop newsletter, Nappy Valley website and newsletter etc
Clip n’ Climb Chelsea coverage on leading male and fitness influencers social channels to include Alice Liveing, London Paleo Girl and Becki Rabin, which led to a spike in the number of online enquiries and bookings for adult fitness classes.
Clip ‘n Climb Chelsea coverage in key UK national and broadcast media, to include reviews in Time Out London Facebook page, The Times, Health & Fitness magazine and BBC’s The Apprentice