Clip ‘n Climb Chelsea

 

Best of Press Coverage:

Overall Objective

  • To raise awareness of London’s all-weather indoor climbing centre, Clip ‘n Climb Chelsea, situated in the heart of Chelsea

  • To promote Clip ‘n Climb Chelsea’s alternative adult fitness classes, including Climbercise and Boxercise

  • To promote Clip ‘n Climb Chelsea’s new Toddler climbing classes amongst the affluent London mummy community

How was this achieved

  • By inviting key national and lifestyle media to review Clip ‘n Climb’s fitness classes

  • Through a series of strategic brand partnerships with affluent mummy communities including The Mummy Tribe (run by MIC alumni Binky Felstead, Nappy Valley, Kensington Mums etc

  • By inviting fitness/wellness influencers to come in and attend events at Clip ‘n Climb where they get to have fitness class taster sessions, including influencers Becki Rabin, London Paleo Girl, Alice Living etc

  • Through securing a brand partnership with Lovefit boutique fitness festival

Results

  • Clip ‘n Climb Chelsea having a branded wall at Lovefit boutique fitness festival in Summer 2019, leading to the data capture of hundreds of email addresses for retargeting, a visible increase in brand awareness, social engagement and adult fitness class bookings

  • Clip ‘n Climb Chelsea Toddler climbing session coverage in leading top mummy communities digital and social platforms, leading to an immediate increase in the number of bookings and enquiries ie Kensington mums Birthday Scoop newsletter, Nappy Valley website and newsletter etc

  • Clip n’ Climb Chelsea coverage on leading male and fitness influencers social channels to include Alice Liveing, London Paleo Girl and Becki Rabin, which led to a spike in the number of online enquiries and bookings for adult fitness classes.

  • Clip ‘n Climb Chelsea coverage in key UK national and broadcast media, to include reviews in Time Out London Facebook page, The Times, Health & Fitness magazine and BBC’s The Apprentice