Prada Parfums

Best of Press Coverage:

Overall Objective

  • To launch the new limited edition Prada Candy fragrance to UK media, whilst elevating the profile of a rising star - actress ‘Lea Seydoux’.

How this was achieved

  • Key Beauty Directors were invited to the international press launch in Paris, attended by the face of the fragrance, rising star Lea Seydoux. The event included a short fragrance presentation by Puig, a few words by Lea Seydoux, followed by a drinks reception and dinner

  • For those that were unable to attend the launch, a series of one to one press appointments were held in a central London location

  • Interviews with Lea Seydoux were secured with top line print and online publications

Results

  • Extended features on Lea Seydoux were featured in key media including Vogue.co.uk, In Style, Red, Stella and Style

  • Shortly after the launch Lea Seydoux’s profile sky rocketed, further elevated by her role as a Bond Girl in the film Spectre

  • Lea has since appeared in numerous luxury brand campaigns and won numerous awards since launch.

  • Prada Candy has since won and been shortlisted for numerous prestigious beauty and fragrance awards