Prada Parfums
Coverage Highlights:
Overall Objective
To launch the new limited edition Prada Candy fragrance to UK media, whilst elevating the profile of a rising star - actress ‘Lea Seydoux’.
How this was achieved
Key Beauty Directors were invited to the international press launch in Paris, attended by the face of the fragrance, rising star Lea Seydoux. The event included a short fragrance presentation by Puig, a few words by Lea Seydoux, followed by a drinks reception and dinner
For those that were unable to attend the launch, a series of one to one press appointments were held in a central London location
Interviews with Lea Seydoux were secured with top line print and online publications
Results
Extended features on Lea Seydoux were featured in key media including Vogue.co.uk, In Style, Red, Stella and Style
Shortly after the launch Lea Seydoux’s profile sky rocketed, further elevated by her role as a Bond Girl in the film Spectre
Lea has since appeared in numerous luxury brand campaigns and won numerous awards since launch.
Prada Candy has since won and been shortlisted for numerous prestigious beauty and fragrance awards