ULé BEAUTY
Press & Creator Lunch:
Creator Trip to Ulé’s Vertical Farm in Outskirts of Paris:
Creator Coverage Highlights:
Press Coverage Highlights:
Objective:
To launch NEW conscious beauty brand, powered by vertical farming to the UK
To raise awareness of this new green beauty brand that helps with skin resilience and efficacy amongst a UK audience of beauty lovers.
To champion the brands point of difference - Vertical farming & botanical beauty messages - in an authentic way
To drive e retail sales on Ule Beauty, available exclusively in SpaceNK
How this was achieved:
Hosting a lunch for key UK press and creators at Spring in Somerset House to support the launch into the UK, with Brand founder Lindsay Azpitarte
Interviews with Brand Founder Lindsay Azpitarte in key UK press and podcasts
Working with always-on ambassadors producing dedictaed content to support NPD and core over the course of launch year
Engaging with key press and creators through personalised emails, eblasts and creative mailers, as part of an always-on approach.
Results:
xx